Back when website development tools were still new, websites used to be terrible. Even giant tech corporations created what today would be considered unusable incoherent rubbish dumps. As more tools have become available and best practices adopted, modern websites are user-friendly and intuitive. We’ve become used to functionality like online booking, buying products online, and easy navigation to the point that we don’t notice it—unless something isn’t working right.
Not noticing everything that’s happening in the background is a hallmark of great web design. And brilliant design is the manifestation of the website development that happens in the background. The marriage of design and development should be a harmonious unit, not a fighting relationship teetering on the edge of divorce. With our help, you too will love your website and be in it for the long haul.
Your website is the home that houses your digital presence
Have you ever been into a brand new modern home? They can have gorgeous, polished floors, cool-looking fixtures, power outlets with USB ports, and even countertops that wirelessly charge your electronic devices. These features are carefully planned out and designed this way, then built by a builder who’s experienced and trained in home construction.
Think of us as the builders and your website as the home. Many people these days consider using template builders to make the site on their own instead of using an experienced team. That’s a lot like using boxed furniture kits and building it yourself. Even when you’ve seen the finished product, putting it together can be a lot more difficult than it looks. Now imagine doing that for an entire house!
Websites are the home for your digital presence. And like your home, you keep it clean and tidy when visitors stop by. Your navigation should be easy to use and be intuitive so people can find what they need. Your site should be responsive, usable not only on bulky desktops, but from tablets and phones too. And your on-page media should be relevant, useful, and not slow down your page too much. Like building a physical house, getting your digital house just right is a lot of work–and a lot better when you get it customised and built just to your tastes.
Website development involves many different factors
While design is a crucial part of your website, many other factors, like usability, are just as important. Page load speed, security, regular maintenance, and other factors all go into your website development.
Page load Speed
Before anybody even has a chance to decide if they like the look and feel of your site, it has to load first. And if it doesn’t load fast enough, they might leave before they ever get a chance to see that gorgeous colour scheme that would make a peacock turn green with jealousy. In fact, most people will leave a site that takes more than 3 seconds to load. Don’t sacrifice your website speed for some other cool feature, or chances are, it will never be seen!
Your home page is the most important one on your site, there’s no doubt about that. But that doesn’t mean you should neglect your other pages. A landing page is any page that a visitor arrives at from a Google search or from a referral from another place like a Facebook post. Having many informative landing pages increases your chances of being found on Google as well as makes visitors more likely to find what they need to follow you or do business with you.
Is your site up to stock like Fort Knox, or like a kid’s ceramic piggy bank sitting on the counter, easy to break and steal the valuables? You might wonder why anyone would want to hack into your site, but it’s actually fairly common for hackers to target random sites.
We’ve had people try to gain access to our site backend with IP addresses around the world such as China, India, Germany, France, and the United States. And that’s just in the last week. It’s important to pay attention to website security so you don’t lose control!
Once a website is done, it’s all good, smooth-sailing to the second star on the right. Right? Not exactly. The internet has been around for a few decades, and practically everyone uses it regularly now. Yet, practically no websites that are still active are the same as they were 20 or even 10 years ago. New technologies and standards are constantly being updated to make the web experience better for users. Caring for a website is actually a lot like caring for a car. It’s true!
Our websites are custom-built inhouse just for you
No two businesses are the same, so your website shouldn’t be the same as anyone else’s either. Here at Back9, we don’t use templates to speed up the process. Instead, we build every new site from the ground up from scratch. With us, you can have peace of mind that you’ll get what you’re looking for. Our professional web development team covers all the important factors above and makes sure that the site is optimised for search engines. You won’t have to worry about any of the stuff that happens in the background when we take care of it for you.
We’ll handle all of the tech stuff, while you get to focus on what you do. We balance design, functionality, and usability so that your site works as intended. Make sure to keep your site secure and optimised but also easy and intuitive to use. Professional, practical, prudent. That’s the type of site you’ll get from us. Interested? Call us, shoot us an email, or just drop by for a chat today.
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Search Engine Optimisation (SEO)
SEO stands for Search Engine Optimization; basically the stuff you need to do in order to be found on Google.
Google uses a combination of bidding and ad quality including content, relevance, and more to decide which ads get shown.
Email campaigns are a great way to keep in touch and remind people they showed interest in your offerings.
Social Media Advertising
Ads with relevant information about are worth a WOW. Our Search Engine Advertising puts the WOW in WOWser.